The Complete Guide to JUBLA CANDY: Discover the Charm and Enjoyment of Sweden's "New Texture" Candy

Are you tired of your usual gummies? Have you ever experienced a magical texture that's crispy, fluffy, and fizzy all at once?

While overseas sweets might look cute, you might hesitate to choose them as a gift, wondering, "What if the taste isn't what I expect?" or "Is it gelatin-free?" We understand that feeling. But don't worry anymore! This article will thoroughly dissect JUBLA CANDY, the "new texture" candy from Sweden, currently trending on social media.

From the brand story and the secret behind BUBS' popular, mysterious texture to how to enjoy "Lördagsgodis," a Nordic custom that makes your weekends happier, we'll introduce you to charms you never knew existed. After reading this, you'll surely want to tell someone about it. Now, let's open the door to unknown deliciousness!

What is JUBLA CANDY? Bringing the "Magic of Swedish Sweets" to Japan

"What is this texture!?" With one bite, everyone is enveloped in surprise and joy. That's JUBLA CANDY, a new sensation sweet from Sweden. This isn't just a candy. It's an entirely new "experience" packed with happy Nordic culture.

The brand name "JUBLA" means "to rejoice" or "to be overjoyed" in Swedish. As the name suggests, each candy brings maximum excitement and smiles to your daily life. The roots of this magical experience lie in the beloved Nordic "pick-and-mix" culture. This project started with the passion to bring that dreamlike bulk candy culture, where you choose colorful gummies and chocolates as if selecting jewels, to everyone in Japan.

Why are Nordic candies gaining attention now? Since around 2023, there has been increasing interest in "well-being" and "small rewards that fill the heart," primarily on social media. We predict that the demand for sweets with wonderful stories behind them, not just sweetness, will become a major trend in the Japanese sweets market by 2026. A new way to enjoy sweets that satisfy both mind and body is here.

What is "Lördagsgodis," the Swedish Tradition?

In Sweden, there's a wonderful tradition called "Lördagsgodis," which means "Saturday sweets." This is a special weekend treat time where you abstain from sweets a bit during the weekdays and enjoy your favorites only on Saturdays. It's a reward for working hard all week or for time spent with loved ones. JUBLA CANDY proposes this delightful culture to the Japanese lifestyle. How about starting a new way of living where weekends are even more anticipated?

The Assurance of Being Produced by FIKAFABRIKEN

To bring this wonderful experience to Japan, the production was handled by "FIKAFABRIKEN," a Swedish confectionery cafe in Gotokuji, Tokyo, that boasts immense popularity. Their commitment is not just to deliciousness but also to conveying the culture behind it. The selected candies are carefully chosen based on their deep knowledge of various Swedish sweets and desserts, such as cinnamon rolls and princess cakes. The spirit of "FIKA," enjoying a rich time with coffee, is alive in every single candy.

The Secret of Popular No.1 "BUBS" and Gift Boxes: A New Texture for All Five Senses

Once you step into the JUBLA CANDY online store, there's one thing you can't help but check out: the immensely popular "BUBS" series. Why does it captivate so many people? The secret lies in its unprecedented "texture" and the "excitement" that begins the moment you open the box. Here, we'll thoroughly dissect the charm of BUBS and everything about the gift boxes that maximize its enjoyment!

A Thorough Report on BUBS' "New Texture"

"Is this a marshmallow? Or a gummy?" Most people who taste BUBS for the first time say this. But the answer is neither. This is a completely new category called "foam." It's fluffy yet has a firm chew, and a mysterious sensation of dissolving with a fizz in your mouth. The series' flagship, "Banana Toffee Foam," offers this experience most prominently. The moment you bite into it, the rich sweetness of ripe banana spreads, followed by the savory richness of toffee melting in. This exquisite harmony is unforgettable once you've experienced it. And listen closely. That light "rollin'" sound you hear when you chew. That sound is the magical resonance that accelerates its addictiveness.

But the charm of BUBS isn't just its appearance or texture. All candies selected by JUBLA CANDY are vegan (no animal ingredients), gelatin-free, and palm oil-free. Beyond deliciousness, they thoroughly pursue quality that everyone can enjoy with peace of mind. This is not just a commitment but also a global trend. As reported by Forbes magazine on Top Trends in Vegan and Plant-Based Desserts, choosing plant-based sweets has become an established delicious new lifestyle since 2020.

JUBLA GIFT BOX Selection Guide

How to enjoy this ultimate experience? JUBLA offers two sizes of gift boxes to choose from, depending on the occasion. Your enjoyment possibilities are endless, no matter which you choose.

• GIFT BOX (S) - A Reward for Yourself: A small gift perfect for days when you've "worked a little extra hard." It contains 3-4 types of candies, including BUBS, carefully selected by staff. Approximately 150g of candy is sure to make your secret snack time the happiest. The price, around ¥2,500, is a delightful point for trying it out easily.
• GIFT BOX (L) - A Surprise to Enjoy with Everyone: For home party souvenirs or gifts for loved ones, this is definitely the choice! Cheers of "Wow!" are guaranteed the moment the box is opened. This large-capacity box of approximately 350g is packed with 7-8 types of candies, from classic BUBS to colorful gummies. The carnival of sweet aromas and vibrant colors that spreads within the box will transform any event into something special.

Furthermore, JUBLA's enjoyment isn't limited to its contents. The sophisticated Nordic design packaging is a gift in itself. Seasonal limited-edition boxes are so popular that fans collect them. Now, go find a gift box packed with your own excitement!

Why is JUBLA CANDY Chosen? Three Commitments (Individual Packaging, Vegan, Quality)

If you thought, "It's just gummy or candy, right?" then you're missing out! There's a good reason why JUBLA CANDY captivates sweet lovers worldwide. It's the three unwavering "commitments" behind its deliciousness. We'll secretly tell you the secret of this future sweet experience, cute yet more than just cute, delivered from Northern Europe.

We value these three promises:

• Individual packaging style: Safety and convenience that adapt to Japanese culture.
• Vegan options: A choice everyone can enjoy, also kind to the earth.
• Thorough quality control: Passion for delivering the fresh taste of Northern Europe as is.

It's completely different from the usual "bulk" sweets. A sophisticated brand experience that begins the moment you open the bag. That's the excitement we want to deliver.

Safety and Convenience Brought by Japan-Standard "Individual Packaging"

In overseas gummy shops, you often see the style of picking as much as you like from large cases. It's fun, but don't you ever worry about hygiene? For all of you in Japan who value cleanliness, we've individually packaged all our products. Each piece is securely packed, so it's always fresh and safe. It won't get sticky even if you put it directly in your bag, and it's easy to share with friends, saying, "Want to try this?" Even with individual packaging, the pop and cute Nordic design remains. Just having it on your desk is sure to lift your spirits!

Vegan-Friendly Choices

No need to worry, "Are vegan gummies delicious?" Many of our gummies are "gelatin-free," meaning they use absolutely no animal-derived gelatin. Instead, by using pectin extracted from Swedish apples, we've achieved a surprisingly juicy and elastic texture. The sensation of the fruit's true flavor directly bursting in your mouth upon eating is addictive once you experience it. This isn't just a choice for those who care about health and the environment. It's a new proposal for everyone who wants to enjoy sweets more purely and deliciously. All raw materials are carefully selected to meet the EU's strict food safety standards (No 178/2002).

From the factory in Northern Europe to your hands in Japan, its freshness and quality are thoroughly protected. Candies shipped within 72 hours of manufacturing are transported in containers with 24-hour temperature and humidity control. Upon arrival in Japan, our quality control team inspects each item against over 20 strict checklist points, including "color," "shape," "aroma," and "packaging seal integrity." That's why you can always enjoy the taste of Northern Europe in its best condition. This commitment to unseen details is the heart of JUBLA CANDY's deliciousness.

A Life Enriched with JUBLA: Enjoyment Ideas for Every Scene

JUBLA CANDY isn't just candy. It's a special presence that brings a little magic and excitement to your daily life. One bite, and the crispy new texture and rich flavor will transform your usual time into a special moment. Here are some scene-by-scene ideas to enjoy JUBLA even more!

The Unexpected Compatibility of Coffee (FIKA) and Candy

The Swedish culture of "FIKA" is a break time to enjoy coffee and something sweet. JUBLA becomes the perfect partner during this time. When the firm bitterness of dark roast coffee meets the concentrated sweet-sourness of JUBLA, an astonishingly rich flavor pairing is created! Especially strawberry or raspberry-flavored varieties enhance the coffee's aroma even further. With a cardamom roll from FIKAFABRIKEN, a few pieces of JUBLA on your favorite mug and wooden plate will instantly transform your home into a Nordic cafe. Why not make your usual coffee time a richer and more luxurious experience?

When you're losing focus during desk work, that's when JUBLA comes in handy! A single piece during a break from PC work, and that unique "crunch!" texture provides the best refreshment. Mint or citrus flavors can also clear your head. Just having a small glass jar on your desk, its colorful appearance might even boost your work motivation!

For a home party with friends, we recommend creating a colorful candy buffet with JUBLA! Simply arrange several types in transparent glass bowls or jars of different heights, and your table will instantly become more vibrant. Guests can freely mix and match their favorite flavors, guaranteed to spark conversation. They're also delicious as toppings for ice cream or yogurt, adding a wonderful textural accent!

And you'll definitely want to share this cuteness! Tips for taking cute JUBLA CANDY photos that get lots of "likes" on social media are "light" and "background." The key is to take photos by a window with natural light, using your favorite magazine or dried flowers as a background. Breaking a candy in half to show its cross-section will convey its unique freeze-dried texture, making for a professional-looking shot!

Gift-Giving Ideas

When you're wondering "What should I give?", JUBLA is a foolproof choice. It's perfect for birthdays and White Day, as well as small "thank you" gifts for everyday appreciation. The visual impact and the surprise of a familiar candy transforming will bring a smile to the recipient's face.

• For a small thank you (~¥800): Mini packs in clear pouches are a surefire item that you can give casually and still be told, "You have good taste!"
• For a friend's birthday present (~¥2,000): A select box where you can choose 3 types of flavors or colors that your friend likes is recommended. Adding a message card will convey your feelings even more.
• For special occasions: Just adding it as a "plus one" to another gift instantly upgrades it to a stylish and heartfelt present.

If you're tired of ordinary gifts, JUBLA will deliver your feelings in a special way.

How to Buy and Latest Information: Online Shop & Physical Store Guide

The time has finally come to get your hands on that new texture candy! Experiencing the magic of JUBLA CANDY is super simple. An online shop you can enjoy 24/7, anywhere, and a physical store where the Nordic air flows. Plan your best snack time according to your style! This section will thoroughly guide you through everything you need to know, from how to order to exclusive information.

Mastering the Online Shop

With just a tap of your finger, future snacks come to you. The official online shop is fully compatible with smartphone operations. Whether commuting or during your lunch break, you can complete your order in just a few taps. The biggest joy is the "custom mix," where you can freely combine your favorite flavors. The excitement of creating your own ultimate set is exceptional!

Delivery is available nationwide. Sending it as a surprise gift to a friend living far away will surely bring a smile to their face the moment they open the box. Worried about shipping costs? No worries! For orders totaling 2,000 yen (tax included) or more, shipping is free! You can easily reach this amount by choosing 3-4 popular items. Buy in bulk smartly and enjoy savings!

Furthermore, by registering as a member or subscribing to the email newsletter, you can be the first to get information on pre-sales of limited flavors and secret sales. Checking here is the right way to catch unmissable latest information.

Visit FIKAFABRIKEN in Gotokuji

While the convenience of online shopping is great, the experience of holding the product in your hands is even more special. The physical store "FIKAFABRIKEN" in Setagaya Ward, Tokyo, is not just a candy store. Step inside, and it's like a Swedish cafe. The time spent carefully choosing JUBLA CANDY, sparkling like jewels in a warm, wood-filled space, is a supreme luxury.

Here, a special experience awaits that you can't get online:

• Cafe-exclusive menu: Enjoy original drinks made with candy and "FIKA," traditional Swedish sweets.
• Encounter Nordic goods: Cute Nordic design goods selected by FIKAFABRIKEN are also available. You're sure to find your favorite.
• Real texture experience: Asking staff about popular flavors and directly checking the texture and size are charms unique to physical stores.

Access to the store is convenient, about a 3-minute walk from Gotokuji Station on the Odakyu Line. It's right next to Gotokuji Temple, famous for its beckoning cats. Weekends can be crowded, so weekdays from 2 PM to 5 PM are recommended for a more relaxed visit. Please stop by during your stroll.

Catch Latest Information on SNS!

New flavors, pop-up stores, special campaign information... The world of JUBLA CANDY is always full of new surprises! To not miss out on such seasonal news, following our official SNS is a must.

Especially on Instagram and TikTok, you can realistically experience the "crispy, fizzy" texture through videos. Content about behind-the-scenes development and fans' recommended ways to eat them is so abundant it will make you hungry just by watching. Follow us now and add the latest "deliciousness" to your daily life!

Now, Bring the Magic of New Textures to Your Daily Life

Crispy, fizzy, a new sensation from Sweden, Northern Europe. Produced by FIKAFABRIKEN, with assured quality, vegan options, and convenient individual packaging. JUBLA CANDY delivers not just deliciousness but also a heartwarming new experience.

Whether you try "BUBS," which is trending on social media, or surprise a loved one with a gift box, now is the perfect chance to easily enjoy the flavors you're curious about, as shipping is free for orders over ¥2,000.

Why not add new surprise and joy to your daily life? Click the button below to jump into the world of sweets you never knew existed!

Experience the new texture at the JUBLA CANDY Online Shop

JUBLA CANDY Frequently Asked Questions (FAQ)

Which country is JUBLA CANDY from?

JUBLA CANDY is a next-generation sweets brand born in Sweden, Northern Europe! Using state-of-the-art freeze-drying technology, we've transformed the familiar candies into an entirely new crispy texture. This new sensation candy, incredibly popular in Europe and trending on social media like TikTok, has finally landed in Japan!

What is the texture of BUBS gummies like?

The texture of BUBS gummies is no longer just gummy! By freeze-drying to remove moisture, they transform into an astonishingly light and crispy texture. They're as light as meringue, dissolving with a fizz in your mouth. Please enjoy this new dimension of crunchy experience, completely different from the chewy texture you know!

Are there products suitable for vegans or vegetarians?

Yes, of course! Our flagship product, BUBS gummies, are all 100% vegan-friendly. Made without any animal-derived ingredients like gelatin, using only plant-based ingredients, vegans and vegetarians can enjoy them with peace of mind. A vegan mark is also displayed on each product page, so please check it out!

What is the shelf life?

The shelf life is approximately 12 months from the manufacturing date. While freeze-drying allows for long-term storage, to enjoy the best crispy texture, it's best to consume them as soon as possible after opening! Humidity is the enemy of texture, so after opening, tightly close the zipper on the bag and store away from direct sunlight and high temperatures and humidity.

How much is shipping?

Shipping is a flat rate of 550 yen (tax included) nationwide. But here's a little surprise! If your total order amount is 5,000 yen (tax included) or more, shipping is free! This rule applies everywhere in Japan, from Hokkaido to Okinawa. Buying in bulk with friends is also a great deal!

Can I purchase directly at a physical store?

Yes, you can! Currently, some products can be purchased directly at "FIKAFABRIKEN" in Setagaya Ward, Tokyo. While some products are sold exclusively online, if you wish to see and touch them in person, please visit the store. Furthermore, when we hold limited-time pop-up stores, we'll announce them first on our official SNS, so please follow us to get the latest information!

Is it possible to place bulk orders or customize for events?

Yes, bulk orders for parties, wedding favors, corporate events, and more are welcome! If you wish to order 50 or more items, please contact us via the inquiry form. While complete flavor customization may be difficult, we can assist with packaging consultations and special assortment creation to make your event a success!

Why are they individually packaged?

To preserve the "crispy texture," which is the lifeblood of freeze-dried candy, in its best condition! This special texture is very sensitive to humidity, so each piece is carefully packaged in a special zippered bag that shuts out moisture. This ensures you can always enjoy the freshly crisp deliciousness. It's also convenient for sharing with friends or enjoying little by little, isn't it?